More members, added value, higher engagement and genuine community. If you could wave a magic wand to transform your gym or residential hub, chances are these four objectives would come high on the list. Problem is, they’re notoriously hard to achieve and even harder to sustain in today’s post-Covid world of hybrid working.
Even as consumers flood back to the gym floor (a new report from ABC Fitness shows attendance is up 60% in the first quarter of 2024) people increasingly want – and expect – to enjoy the same quality workout experience whether training in their gym, at home, or on holiday.
The same report found that people are using the gym not just for their physical and mental well-being, but also for the social benefits and community spirit it can foster.
And yet, we know that the gym remains a bewildering place for many. One post-pandemic survey found one in three Brits (33%) experience “gymtimidation” and nearly a quarter said not knowing where to start in the gym stops them from going altogether (The Gym Group, 2022).
Physical and Digital
So how can you draw members back to your gym, or upgrade your gym to attract new members, while also providing a versatile, digital solution for the gymtimidated?
This is where a mixed physical and digital fitness offering can provide a solution for every type of consumer. In fact, it’s something we first identified over two years ago:
— 53% of UK digital fitness users are more likely to continue using digital fitness apps if they can engage with them in the gym (Pragma, 2021)
Fast forward to 2024 and omnichannel is the future. Hybrid is the buzzword. And connectivity is a must.
— Hybrid fitness, accelerated by the pandemic, is here to stay — and reaching club members inside and outside the four walls of the gym or studio has become a non-negotiable. (The Omnichannel Fitness Revolution, Athletech News, 2024)
This realisation post-pandemic led us to reimagine how we could make FIIT more accessible, more engaging and more effective for our members (and free users) as exercise habits change, enabling us to continue delivering on our mission to make fitness a habit for every body.
The result is FIIT Virtual. Next-generation connected workouts led by world-class trainers. Gamified fitness on an open ecosystem. A dynamic class timetable tailored to your needs. This is FIIT. On the big screen. In your studio. On your terms.
A plug-and-play digital fitness solution
As part of this evolution we’ve also just launched the FIIT Studio: Partner App. A plug-and-play digital fitness solution, this new app has been purpose-built for gyms, fitness studios and residential hubs worldwide.
Already in action across the UK and US and deployed by some of Britain’s leading residential developments, FIIT Virtual workouts – enabled via the FIIT Studio App – means partners can:
– Add value. With FIIT Virtual you can provide members with instant access to our library of over 2,000 Virtual and Trainer-Supervised workouts including Strength, Cardio, Rebalance, Bike, Tread, Row and Airbike.
– Boost retention. Expand class timetables and experiment with new concepts to suit your members wants and needs. FIIT Virtual boasts over 20 modalities including HIIT, Yoga, Pilates, Mobility, Breathwork, Core, Dumbbell and Kettlebell.
– Drive engagement. Offer 10, 25, 40 and 60+ minute classes, cater to all ability and experience levels, and provide the option and equipment to track reps, calories and FIIT points for a connected, gamified, and crucially, engaging workout experience from the first rep to the last.
– Foster community. Keep members engaged on and off the gym floor whether working out in your studio, via the Studio App, or at home, via the FIIT App. With FIIT Virtual your dedicated trainers can support your members at every stage of their fitness journey.
Best of all, FIIT Virtual is fully customisable, allowing partners to build a schedule of next-gen group workouts to suit all member demographics and any studio facilities.
In short: FIIT Virtual is a cost-effective way to tap into 6+ years of product, tech and studio innovation from the UK’s #1 rated digital fitness platform. It’ll keep your classes running and members coming day in, day out, from day one.
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To learn more about what FIIT can do for your gym or residential facility, visit our FIIT For Business hub or email partners@fiit.tv to get in touch with the team.
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